👋 I'm a product person / designer / leader seeking to make an impact.
I designed my first website in what must have been 2002. Since then, presenting information clearly, designing experiences, and solving real problems have captivated me more than anything else – so I made it my profession.
I am stronger in practice than in theory. I have bootstrapped a web design studio where I coded, designed and ran the business. I then transitioned to become a product designer, a design systems designer, and a team lead at Pipedrive 🦄, the unicorn sales CRM from 🇪🇪 Estonia.

Most recently, I worked as Product Design Lead at Omniva 📦, where I reshaped how the design team worked with product teams, raised expectations for product quality, redesigned most of the Omniva Mobile app myself, and contributed to design systems and accessibility work.
I am currently building an eCommerce project of my own, but I am open to roles where hands-on craft, product judgment, and design leadership can make a meaningful impact.
Outside work, I try to keep fit, indulge my interest in cars, music, and DIY projects, and explore both natural and urban environments.
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