Work experience
Pipedrive
Design Systems Manager · February 2022 – Present

What I've managed to achieve while managing the Design Systems team:

▪ Established a mission for our design systems, created a roadmap.
▪ Took ownership and implemented multiple gradual improvements to our operational practices.
▪ Built a strong partnership with our counterpart development team.
▪ Built trusting relationships with my team members.
▪ Learned the art of delegation and how to enjoying the fruits of the work of that my team puts out there.
Senior Product Designer, Design Systems · July 2021 – February 2022
Some of the things I did in my time as a Product Designer for Design Systems:

▪ Refactored every single web app component, in order to take advantage of the latest Figma functionality and and raise the overall quality.
▪ Helped to move component documentation to a whole new level by understanding the necessary bits of information our designers needed, and creating a mini design system for unified component documentation.
▪ Envisioned and implemented a semantic token-based asset system in Figma which enabled the Pipedrive design system to become fully themable and in turn enabled to implement an extensive visual update in the Pipedrive web app.
▪ Worked with a team of 40+ product designers on a daily basis, getting feedback on our design system and consulting them on using it.
▪ Worked with a development team on implementing changes to existing components and creating new ones.
Product Designer · July 2018 – June 2021
The projects that stood out for me as a Product Designer in Pipedrive:

▪ Scheduler – sharing calendar availability
– I designed the UX and UI of the free time slot allocation view.
– Designed UX and UI for the page where the end users choose and book a time with the Pipedrive users.

▪ Caller – voice calls from the CRM
– I was responsible for the telephony widget's UI in the web app and the UX flows within that widget.

▪ Web Forms – embed a CRM-integrated form on website
– I designed the UX and UI for the end customer-facing web forms.
– Created a whole new design system and language for these forms, using my previous knowledge about web development and making sure that the forms would seamlessly integrate with a wide variety of different design languages coming from the customers' websites.
– Integrated Web Form best practices into the UX of the forms, making sure that the forms are validated properly and there are clear error messages for invalid fields.
– Used my HTML / CSS / JS knowledge to create multiple Codepen prototypes for the forms to validate my design ideas quickly.

▪ WYSIWYG – the rich text editor in the Pipedrive web app
– I was responsible for cleaning up the design of the rich text editor which powers the Pipedrive email client and Notes + adding new formatting functionality to it.

▪ Finding and Merging Duplicates
– Duplicate data entries are a huge issue in CRMs and I helped to deal with the consequences by creating the UX and UI design for a tool that identifies the duplicates in Pipedrive and helps users merge them.
Junior Product Designer · July 2017 – June 2018
The most memorable experiences from my Junior year at Pipedrive:
▪ Learning the ways of working of an in-house designer at a B2B SAAS company versus a being contractor for SME business websites.
▪ Learning about our customers – I did *a lot* of end-user research and shadowed a customer on-site in their office in Tallinn, Estonia.
▪ Designing an internal dashboard for Pipedrive developers – this was a really good project, as it helped me to create lots of connections in the company – I had to talk to a lot of developers.
▪ Working on quite a few smaller Sales CRM specific functionalities like deal winning probability, follow-up frequency visualization, etc.
RaulWalter
Project Manager · May–December 2015

RaulWalter specializes in identity solutions for both public and private sector applications.
▪ I worked on the company's website and marketing materials.

Antenn
Co-founder, Designer and Developer · November 2012 – Present
Antenn is a web design and development studio.
▪ We created the studio with the aim to improve how small businesses in Estonia present themselves and serve their customers on the web.
▪ We took pride in building high quality Wordpress-based websites with fully custom themes, designed and developed to meet specific customer needs. "Enfold" was a curse word in our office (who knows, knows).
▪ I was first mostly dealing with web development but as time and projects passed, I got more and more interested in the design part of things and switched my focus to that.
▪ In addition to the above, I managed most of the customer relationships, responses to enquiries, invoicing and bookkeeping.
▪ Our most active period was 2013–2017 and since then we've trimmed down our business activities to maintenance and occasionally providing design and development service for our existing loyal customers.​​​​​​​
Raadio 1 OÜ
Web Editor · September 2011 – November 2012

Raadio 1 was a podcast publishing company, producing radio shows legendary in the Estonian tech community such as Restart, Buum and Digitund.

In my role I had to:
▪ I wrote summaries for the shows and publish them on a timely manner on the website.
▪ I also maintained and evolved the website.
▪ Something that was and perhaps is still really only possible in "e-Estonia" – never for once did I physically meet my employers while in that position.
▪ One of the founders Henrik Roonemaa went on to found Geenius Meedia after Raadio 1. Geenius later became one of the most important customers for my web studio Antenn.
Education
Estonian Aviation Academy
Communication, Navigation and Surveillance · Sep 2010 – June 2014
The education provided me with solid foundational knowledge in engineering and informatics. Unfortunately, I never pursued a career in aviation as I immersed myself in the world of web design already during my studies and haven't pivoted back since.

Activities and societies
Tartu University Chamber Choir, student magazine Propeller, Estonian Aviation Days.

Student exchanges
Anadolu University (Eskişehir Turkey) – Spring 2012
Scholarships
Pühajärve scholarship – November 2013 – from the Estonian Aviation Academy Fund. A traditional scholarship in Estonian Aviation Academy which is given to one student each year.
Get in touch

You can contact me via this form or on LinkedIn. I'm fluent in English and Estonian.
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